GamCare Launches New Strategy 2021-2024

GamCare has published a new three-year organisational strategy to guide our work to ensure fewer people are harmed by gambling across Great Britain. 

The new strategy builds on the achievements of the previous three years, in which GamCare supported more than 100,000 people harmed by gambling across our helpline, chat rooms and treatment services. 

GamCare has also stepped up its treatment and training services, delivering treatment provision in 161 locations across Great Britain and training 23,732 professionals across the UK to identify and support people harmed by gambling. 

To build on our accomplishments in our new 2021-24 strategy, we have worked with staff and service users to identify four major strategic ambitions which will drive our work forwards in pursuit of our mission: 

• Gambling harms are widely recognised and prevented. 
• Universal access to effective tools and support. 
• Universal access to caring, evidence-led and integrated treatment. 
• GamCare’s work is trusted, valued and effective. 

To achieve these aims, we will continue to ensure that those harmed by gambling and their loved ones have access to effective support to make and maintain changes. We will also be investing and expanding our services to make lasting and positive changes to the lives of our service users, as well as helping us navigate the changing regulatory landscape following the Gambling Act Review. 

However, we know that we can only do so much of this work alone. To achieve our aspirations in the next three years we want to increase our collaborative work with stakeholders who have an interest in reducing harms caused by gambling to get in touch with us to help us realise our goals. To help us achieve these ambitions, we’ve put together a model for change which gives us a clear vision for the next three years and allows us to measure our progress. 

Anna Hemmings, GamCare CEO says: “Over the next three years, we want to put gambling harms on the map and ensure more people know about them. We will expand our services to make lasting and positive changes to those harmed by gambling.”